Brands rarely and unfortunately do not pay enough attention towards its customers requests. However each and every time it happens it gives me great satisfaction. That is what constantly I keep telling my clients. Start conversations and act upon things that might emerge in the that process. If not instant it will eventually create engagement and long-term and storytelling values that will outsmart every tv-commercial to date.
Image from Adweek
American brand J. Crew recently announced that they will put a discontinued swimsuit back on the shelves due to a request from one customer that longed for yet another great garment that she clearly could not let go of.
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One small step of conversation, one giant leap for brands.