Often neglected, often prioritized wrong. Your facilties, offices or corporate spaces is a vital part of your organisation.
Sure, everyone cannot and probably should not have a “überdesigned” office but as long as you stay true to your brand strategy your space will emerge.
However I would like to stress the point that you should adapt your brand experience into this space. Just putting the logo above your office doors will not do the trick. The benefits are clear, here are a couple of points on the benefits.
Creating a relevant modern working place it will:
- Motivate employees, they like work even more in a likeable atmosphere.
- Adds energy to your storytelling, what are we?
(Are we…modern, innovative, conservative, creative, messy, trustworthy etc.)
- Drive attention, association and value to you brand.
- It is the obvious extension of your company culture.
- Vital part of attraction for presumptive employees and customers.
- Do your identity match your office space, if not. Make end’s meet.
Just a few aspects of what you could achieve just by focusing on how the maintenance
Remember your home is your brand!
*all images borrowed from White
- Forsman Bodenfors, office Gothenburg
- Clarion Hotel, hotel Stockholm
- UR Swedish Educational Radio, office Stockholm