Short but exciting week fading into a happy easter.
Just some reflections on the passed week.
My lecture @ Hyper Island had the title: “Design - Past - Trip - Future.”
Basically the underlying plot was to create a three step storytelling saga of design and its close ties to the fundament of the Brand. To feel confident working with cutting edge brands in the future you will need to know the past, starting with the fundamental needs, I also added a character to the plot: “Steven - The Key Accountant Manager” as the antagonist for the story.
"THE PAST" - need to know parts, typo, color, imagery and what role that has in the the process. Ending in a mini workshop with 4 different assignments corresponding to: Typography, Color and Imagery.
"THE TRIP" - This section basically deals with the constant voyage that creative people do, where are our sources of inspiration, what should you focus on, how to a approach inspiration and what can creatives exchange from that. Historic landmarks and future sources. Lecture followed by mini workshop with 4 assignments corresponding to: Art, Architecture, Fashion, Music and more.
"THE FUTURE" - This section dealt with the future of design. Explanation of the role of design in the future and alongside with the connection with the brand within the Brand Driven Innovation. I also focused on the Design Process and emphasized its importance as a tool in their roles as “techy creative management pros.”
Two days of inspiring lectures and talented students, will be fun to follow the coming months of creative ideas towards assignment presentations.