How to design like Apple!
Informative and nicely done movie about the different steps of the Apple Design design process. 

The 5 for rules designing from the men behind Apples biggest design decisions:

#1.
High quality design is all compassing. 
Jobs: “If you dig deeper it’s really how it works”

#2.
Your co-workers need understanding of the product.
- Product
- How it works
- Benefit Customers 

#3.
Good design is done by motivated by failure and optimisti about change
Ive: It´s so important to be light o n your feet, and interesting in being wrong.
Jobs: Focus+ simplicity

#4. 
It is harder to design something simple and beautiful than to dress up products with whistles.

Ive: Our products are tools and we don’t want design to get in the way.

#5.
Products people come to recognize as an extension of themselves.