Human Terrain - New times, new solutions
One should never underestimate creative problem solving. Especially when combined with business strategy. And then you lift your eyes slightly so there are many more problems than the purely communicative and strategic branding. For example, how to create jobs in areas of conflict, increasing trade between businesses in the area and attract foreign direct investment in the country (FDI). At the same time.
Human Terrain is created to assist people in emerging markets by improving the soil for Companies. Companies committed to building brand for real, they create trust and thus have influence. Gain is a two way road.
This is where I will increase more and more of my daily commitment.