Bourbon brand Maker’s Mark is one of my absolut favourites when it comes to the bourbon department. However things might change.
They’ve decided to add more water to their bourbon. A decision that probably would not be that remarkable, until you read the statements made by the CEO.
In this article you will have the perfect “What not to do or say” if your are keen to keep a good relation to your consumers.
Key errors by the CEO.
Did the company ask their customers on the water blend matter?
NO!
Did the CEO just said that no one would notice the difference and in the same moment disparages all their clients taste palettes?
YES!
Brilliant example of what not to to!
Read!