Pop cultural differentiation
Found this brillliant little excerpt in one episode of the latest HBO hit series Girls.
Although my mind-set is in another solar-system compared to the one character Hanna has. The fundamentals are consistent. This is built into my thought process and recurres in almost every project I get involved in.
On a personal note this is the path I am constantly exploring. By constantly exploring you are constantly evolving, and I kind of like that. That is also how I want my clients to act and feel.
If you never question status quo and move in the same direction as
your competitors, chances are that you never excel.
So take a leap, a giant one, from you comfort zone and you will be rewarded.