One of the major problems that marketing teams have today is that they consequently tries to separate traditional marketing and digital marketing. By now these should have been unified and optimized to be one solid marketing strategy. However the majority of brands today still section these two. Rest assure the future for your brand will be driven through some sort of digital platform so if your not already on the bandwagon - get on! If you are on already but currently struggling - adapt.
The article ”Four Types of Digital Marketer” I stumbled upon have a traditional approach towards “digital” vs “old” but it offers some good insights that might help your brand to one unifying strategy.
Examples included are Nike, one of the best practice brands of digital strategy and one that I personally would distinct as the pioneer within this field.
"Nike has dramatically lowered its spend on paid media. And by focusing its spending on its own media and socially shared media, the company has broadened and deepened the impact of its brand.”
The customer centrification model is interesting, putting your customers will and wants in the front and help to develop your product and service by using digital media might not be the most innovative approach to things since sliced bread but for the majority of brands it must repeated and repeated to achieve implementation.
The tool “Digital Customer Centrify Profiler” is interesting even though it probably not will get your brand “Nikefied” it hopefully will open some new doors for you and your marketing team.