If you as me not are a very big fan of tv commercials this link from Adweek might bring some new perspectives when brands do things right. This is probably the go
The lists #1 spot is the “The Guardian" "Three little pigs" by BBH London and I would agree that is one of the absolut top ones of 2012.
So if we want to analyse this from a brand perspective.
What makes it so good?
Two things:
1. Storytelling
Being clever putting the plot into the the essence of Guardians fundamentals, conveying stories in the shape of news. Simple and effective topped of with quirky character selection.
2. Creative craftsmanship
Taking the story all the way, displaying great animation and cutting. If you ever want and tv-commercial to reach people this is the quality you should aim for. If your brand can be associated with creativity and stunning visual approaches people will look for your next production, product and service. Also evidence of a customer that have a great relation with its creative both from a internal and agency perspective.
This is seldom the case in the tv-commercial segment and also one of the reasons people have become fed-up with this type of communication.
Summary
So if you still find tv-commercials valid for your business, take a look at these 10 great examples. They W I L L take your thought process further and hopefully even your brand.
By beeing active in the relation with your creatives, greatness can evidently be achieved.
If your budget falls short of putting your next creative reel on the big networks prime time tv-spots. Use the viral approach. Even more effective and will fit your budget better without taking away the great impact.