The short wiki of the Business Design ACCORDING TO ME

Design is a widely used summary of almost everything, people from all industries have their take on what design is for them. Leading to it being quite an obstacle for the layman. However I have worked with design throughout my whole carrier and for the past +10 years I've been working, educating and businesses and students about the value of design and then not in terms of graphic design but rather Design Thinking as the basis for managing and innovating sustainable businesses. Despite that is have been made famous by the likes of HBR (Harvard Business Review) and other pretty successful companies such as Google and Apple there are still a majority of traditional business women and men who never have heard about it nor its tremendous benefits towards running their organisation better. Currently is choose the definition Business Design to be the most adequate of what I do in my profession.

 This is a re-start of my blog and what could be better suiting to start with rather than a short summary about the Business Area area and closely related ones. What is the unifying touch points and what differentiates them?

* Business Design is the method that incorporates Design Thinking and Service Design's basic principles and models, but also provides the tools and methods for developing and testing a business model. At the same time, the difference between a service that is merely a marketing measure and one that is - sustainable business.

* Design Thinking is a method for the practical, creative solution of problems with the strategies that designers use under a so-called " design process. It has also been developed as an approach to solving problems beyond professional design practices, for example in business and social contexts.

* Service Design, involves planning and organizing both people, infrastructure, communications and other components around a service to improve its respect. The purpose is to enhance the customer's experience of the service.

The design process is a red thread throughout these 3 disciplines. The process includes different steps, including: defining the problems, exploring different possibilities, further defining ideas, designing prototypes and finally testing. The steps can occur at the same time and repeat. All these different principles are used today in modern management and also in the public sector, especially care and care.

The field where this can be applied are many and are widely used within modern business management but also public sector, especially health care. Companies that successfully work on this type of approach are i.e. Google, IBM, AirBnB, Apple, Amazon, Citibank Group.

If you are interested to hear more either as a representative of a business organisation or as an organizer for larger events interested in a keynote - do not hesitate to contact me .

16 points to corporate success

Former chief strategist of IBM and Xerox Michael J. Kami has concluded a list of 16 high value insights from management gurus out there. Among others Rosabeth Moss Kanter, Michael Hammer and many more. 

Some more interesting than others, I will break the most interesting ones into detail in the upcoming weeks. Putting my own perspective on them and see which who have and have not relevance from my side of the table which is from the Brand and Design perspective.

#1
Forget the past. The future appears simply not in the rearview mirror, but you can get many useful glimpses of it by really understanding the present.

#2
Think big and global. Few domestic markets are large enough for big strategic ambitions.

#3
The changes internally must be drastic. Success sometimes requires total organizational change. Or expressed by Michael J. Kamis words: “One needs transformation, not reformation.”

#4
Build your business on knowledge and information, not on things. Technology, technology, processes and innovations are copied everything easier and faster. The value of your fixed assets is short, depends on the value of your human and intellectual capital.

#5
Create an information-based organization. Few companies have taken the plunge into the connected, digital world. Build your strategy on a substructure of information and knowledge exchange - between all employees, suppliers and customers.

#6
Focus on core knowledge. Ask yourself the question: What are we really, really good at? Do answer, be sure to not only be good at it, but will do anything to be perceived as the best.

#7
Reduce levels. Top managers, middle managers, self-managers and professional managers. If you fin more levels in your organization, get
rid of them.

#8
Give your employees the right mandate. Give the authority and mandate to those individuals and teams that have the resources and knowledge to make decisions and take responsibility.

#9
Provide ongoing development programs. The more trained your staff is - and not only in what the job requires, but in general - the better your business will be conducted.

#10
Prioritize talent. To attract, motivate and retain the most talented people is an absolute necessity for companies that want to have or maintain a leading position. But remember that talent is never better than the environment they are in.

#11
Applying benchmarking. On every important area, your business is as good or better than their colleagues in the same industry? And how do you stand compared to companies in other industries and other markets? You do not know the answer, chances are that you will miss great opportunities for improvement.

#12
Redesigning processes. See frequently and carefully how your product comes to the customer. Eliminate unnecessary steps or parts of the process, or create an entirely new process from scratch if it is the best solution.

#13
Reconsider quality. This applies equally to both goods and services. How well your business is performing than today, most things can always improve.

#14
Build partnerships. But not only externally. Also, to provide opportunities for people internally to create groups and alliances within the industry.

#15
Compress time. The sooner, the cheaper - if everything else is equal. Quick decisions are usually better for the company than protracted procrastination. Shorter cycles always means money in the bank.

#16
Act on-and-in. Take off the internal glasses. Consider your Organistion and business basis instead. How do your partners, suppliers and customers of your company or brand? What conclusions would an alien make and recommend?