A big misconception among companies and leaders today is that they often tend to be satisfied with their approach to branding when adopting a new graphical identity or a new website with their logo. But there is more vital components to a modern brand today.
The people is a part that often tends to be left out, mainly because leaders do not know that their brand would gain even more ground and “likeability” if they used this approach also.
Here is an outline towards that.
Brand is your people and the way they represent you. Having a good team starts with good hiring and continues with strong and consistent training and development. No matter how well your employees adhere to your new brand style guide, if they couldn’t care less about the job they’re doing, that’s your brand.
To create great brands you start from the inside out!