Yet another week of branding @hyperisland coming to an end. This one started out with a personal branding workshop. And as a closure of this week it is satisfying to see that the reflection about this important issue also is on the agenda at one of the worlds largest brand agencies - Landor.
The Landor country manager of India Lula Raghavan made a good post about it here
Just as in the competitive marketplace where brands in every category are vying for attention from consumers, it is important to stand for something special and stand out in the talent market. It’s a great way to secure the most interesting assignments, the most challenging work and the biggest opportunities to make a difference.
A lot of good insights but they are best summarized by these 3 key headlines:
Define your special difference
Continuously nurture it
Consistently deliver it
I´d like to add convert them into these steps an add one:
Clarify it / Differentiate
Evolve it/ Innovate
Live it/ Cultivate
Learn by it/ Reflect
The last point being, at least from a personal perspective tremendously important. In order to achieve greatness you need to reflect upon the history. Easy to say, sure but when I reflect upon my own career sometimes I often find great moments and achievements that helps me in the daily strive of evolving. And as the quote lover I am I usally use this line:
"To move successfully into the future one’s need to reflect upon past achievements.”
So keep on or start branding yourself, everyone will benefit especially you!