MICHAEL ERICSSON

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Guest User January 16, 2013

SAAB resurface with a revamped visual identity. 

National Electric Vehicle Sweden AB, Nevs, who have the licensing agreement with Saab for use of the brand, has presented the new identity. The foundation of the new identity is the Scandinavian origin who with their four-year periods, long distance and extreme conditions have shaped Saab cars.  

With the history i mind, this is probably the best way of doing it and I have always loved the SAAB logo. It will be interesting to see how everything adds up when everything is released. 
 

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MICHAEL ERICSSON

Strategist/Business Developer

Personal digital space for Swedish senior strategist, business developer and speaker Michael Ericsson. 

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