Refine, refine, refine less will always be more.
The Design Series: Commandment #9
Just DO NOT label it CSR!
The Design Series: Commandment #8
Fundamentals, never ever leave anything to chance.
Will go into the wonderful world of the designprocess in a couple of weeks.
The Design Series: Commandment #7
Sustainable design was and still is a key factor when it comes to innovation within product and service fields. However there is still much to do and this 30 year old commandment is a reminder of that this should be a never ending strive.
Will go into detail regarding Sustainablity in a nearby post.
The Design Series: Commandment #6
Pretty straight forward, stay true to your offering!
The Design Series: Commandment #5
Design with confidence letting your product or service become part of the user/customers owen world. Basically make you design adapt the life of the customer transforming into a own expression.
How do you do that, by doing your homework in the research phase. Everyone benefits through that.
The Design Series: Commandment #4
Keep your design close to your products or service, taking on to wide endeavors often leave you with a cluttered impression and customers might pass up on it.
The Design Series: Commandment #3
Aesthetics is closely linked to good products and the value of it has not decreased rather the opposite. People have become less tolerant to mass consumption and therefore a key asset it so shape your products and services to fit within peoples everyday life. Mindset: “I choose this product due to its very nature of fitting into my everyday life and more, making it more aesthetic. I expresses my character”
Summary: Aim for a aesthetical layer of all your products or services. Big or small, design them to enhance and embrace your consumers.
The Design Series: Commandment #2
Bottomline, design adds and extra dimension and purpose of any given product. This is also fully traducible applying into contemporary design thinking.