One of my “favourites” in the doubtful identity department from last year. My advice to clients is to be distinct and not obvious but this exemple is just hilarious.
SAAB resurface with a revamped visual identity.
National Electric Vehicle Sweden AB, Nevs, who have the licensing agreement with Saab for use of the brand, has presented the new identity. The foundation of the new identity is the Scandinavian origin who with their four-year periods, long distance and extreme conditions have shaped Saab cars.
With the history i mind, this is probably the best way of doing it and I have always loved the SAAB logo. It will be interesting to see how everything adds up when everything is released.
New Work: Hits Hurt Records
Just finished an identity job for new record label Hits Hurt Records. Check out the details here
The Brand Creation Process