Reflection: The best commercials of 2012

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If you as me not are a very big fan of tv commercials this link from Adweek might bring some new perspectives when brands do things right. This is probably the go 

The lists #1 spot is the “The Guardian" "Three little pigs" by BBH London and I would agree that is one of the absolut top ones of 2012. 

So if we want to analyse this from a brand perspective.

What makes it so good?

Two things:

1. Storytelling 

Being clever putting the plot into the the essence of Guardians fundamentals, conveying stories in the shape of news. Simple and effective topped of with quirky character selection.

2. Creative craftsmanship 

Taking the story all the way, displaying great animation and cutting. If you ever want and tv-commercial to reach people this is the quality you should aim for. If your brand can be associated with creativity and stunning visual approaches people will look for your next production, product and service. Also evidence of a customer that have a great relation with its creative both from a internal and agency perspective. 

This is seldom the case in the tv-commercial segment and also one of the reasons people have become fed-up with this type of communication.

Summary

So if you still find tv-commercials valid for your business, take a look at these 10 great examples. They W I L L take your thought process further and hopefully even your brand.

By beeing active in the relation with your creatives, greatness can evidently be achieved.  

If your budget falls short of putting your next creative reel on the big networks prime time tv-spots. Use the viral approach. Even more effective and will fit your budget better without taking away the great impact.
 

Read: Four Types of Digital Marketer

One of the major problems that marketing teams have today is that they consequently tries to separate traditional marketing and digital marketing. By now these should have been unified and optimized to be one solid marketing strategy. However the majority of brands today still section these two. Rest assure the future for your brand will be driven through some sort of digital platform so if your not already on the bandwagon - get on! If you are on already but currently struggling - adapt. 

The article ”Four Types of Digital Marketer” I stumbled upon have a traditional approach towards “digital” vs “old” but it offers some good insights that might help your brand to one unifying strategy. 

Examples included are Nike, one of the best practice brands of digital strategy and one that I personally would distinct as the pioneer within this field. 

"Nike has dramatically lowered its spend on paid media. And by focusing its spending on its own media and socially shared media, the company has broadened and deepened the impact of its brand.”

The customer centrification model is interesting, putting your customers will and wants in the front and help to develop your product and service by using digital media might not be the most innovative approach to things since sliced bread but for the majority of brands it must repeated and repeated to achieve implementation.

The tool “Digital Customer Centrify Profiler” is interesting even though it probably not will get your brand “Nikefied” it hopefully will open some new doors for you and your marketing team.

 

“It is impossible to have a great life unless it is a meaningful life. And it is very difficult to have a meaningful life without meaningful work.”
— Jim Collins