It is impossible to have a great life unless it is a meaningful life. And it is very difficult to have a meaningful life without meaningful work.
— Jim Collins

ANTICIPATION - is it what we want?



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Read an interesting post about anticipation and felt, this is interesting to talk about. 

Mainly because that I’ve just experienced the long wait for Mailbox app to be released. I was an early adaptor. Because I also use the brilliant to-do-list tool Orchestra. And when the team behind this essential tool took on the challenge to design and create:  ”…the world’s best mobile collaboration tool.”I was totally in. 

How did they go about the process?

By strategically smart communicating what they were up to in an early stage. Engaging and associating them with trust worthy designers that made their impact on looks and letting them talk about that via Instagram and Twitter. That created a buzz, a trustworthy one I might add. 

This was not just another idea among thousands from Palo Alto, this was carefully orchestrated from day one. Letting us get our anticipation mojo on.

There is just one aspect to be cautious about, when you deliver you have to r e a l l y deliver. There is no acceptance for hype that do not deliver.

How to?

You could/can follow your queue to launch in real-time. One thing that I personally find very exciting. This digital waiting in-line type of launch would not have been possible without having orchestrated this idea well from the beginning. If you let people wait for you product see to that you know the wait is worth while. 

They succeeded, how could you?

By using 
transparency in your process, let the presumptive consumers be a part of the ongoing process and by that engaging them throughout the process. Also opens up for dialog with a vital aspect of the creation process. What do our consumers want?

This builds trust and engagement.

Now?

When I finally got the product was it so innovative and good as I anticipated? 

It has a very intuitive UI but first and foremost, it has created order in my disorder of e-mails. Earlier the fight against an “all read” inbox seemed impossible. But by first promising and thereafter deliver on through a short message. “You are all done” was for me brilliant and now I unconsciously go through and sort out the inbox in order to see that “You are all done” 

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It is simple, innovative and trustworthy and a hype that delivered upon the anticipation.

You?

Can your brand/product/service/engagement be the next anticipated one?

It sure can, just orchestrate it correctly from the first post-it to the launch!  Every bit counts in order to engage people today. Just because you have a new app/digital platform to promote I does not automatically mean that people will have a strong relation to it as with the Mailapp. So make the anticipation of your peers positive, inclusive and transparent.

Then “You are all done”…at least for a moment.

Note: How not to act as brand.

Bourbon brand Maker’s Mark is one of my absolut favourites when it comes to the bourbon department. However things might change. 

They’ve decided to add more water to their bourbon. A decision that probably would not be that remarkable, until you read the statements made by the CEO.

In this article you will have the perfect “What not to do or say” if your are keen to keep a good relation to your consumers.

Key errors by the CEO.

Did the company ask their customers on the water blend matter?
NO!

Did the CEO just said that no one would notice the difference and in the same moment disparages all their clients taste palettes?
YES!

Brilliant example of what not to to!

Read!


With the sun in your hand!

Brilliant concpet of Little Sun. Design with purpose and do something that really matters. A modern brand in its true sense.

LIttle Sun is a project developed in response to the energy deficit facing many parts of the world. It is a project to bring light to the 1.6 billion people in the world who live without reliable access to electricity.

Little Sun is a beautiful solar-powered light in the shape of a hand-sized sun. It’s a work of art that works in life. And this week, it was nominated for a 2013 Designs of The Year award by the Design Museum in London.

Check out their webpage here.

 

ICON: Josef Müller Brockmann

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Found this excellent portrait of Josef Müller Brockmann by Joanne Meister. Brockmann is one of my personal favourites when it comes to Graphic Design. I discovered him when I was a student. Over the years I’ve bought  a handful of books of his works both graphic and of course this reference to minimalist work. One that should be a part of every serious designers library out there. There is actually a modern interpretation of this towards the digital era (when benchmarking) that I find extremely useful when putting order on grids digitally. A combination of the two will take you a long way. It is called Ordering Disorder and written by Khoi Vinh (Former Creative Directori of NYT)

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A nice little summary of his impact in Graphic Design. There is also some good reference literature included.

Enjoy! 

The personal brand/invest in yourself



Yet another week of branding @hyperisland coming to an end. This one started out with a personal branding workshop. And as a closure of this week it is satisfying to see that the reflection about this important issue also is on the agenda at one of the worlds largest brand agencies - Landor.

The Landor country manager of India Lula Raghavan made a good post about it here

Just as in the competitive marketplace where brands in every category are vying for attention from consumers, it is important to stand for something special and stand out in the talent market. It’s a great way to secure the most interesting assignments, the most challenging work and the biggest opportunities to make a difference.

A lot of good insights but they are best summarized by these 3 key headlines:

Define your special difference
Continuously nurture it
Consistently deliver it

I´d like to add convert them into these steps an add one:

Clarify it / Differentiate 
Evolve it/ Innovate
Live it/ Cultivate
Learn by it/ Reflect

The last point being, at least from a personal perspective tremendously important. In order to achieve greatness you need to reflect upon the history. Easy to say, sure but when I reflect upon my own career sometimes I often find great moments and achievements that helps me in the daily strive of evolving. And as the quote lover I am I usally use this line:
"To move successfully into the future one’s need to reflect upon past achievements.”

So keep on or start branding yourself, everyone will benefit especially you!
 
 

16 points to corporate success

Former chief strategist of IBM and Xerox Michael J. Kami has concluded a list of 16 high value insights from management gurus out there. Among others Rosabeth Moss Kanter, Michael Hammer and many more. 

Some more interesting than others, I will break the most interesting ones into detail in the upcoming weeks. Putting my own perspective on them and see which who have and have not relevance from my side of the table which is from the Brand and Design perspective.

#1
Forget the past. The future appears simply not in the rearview mirror, but you can get many useful glimpses of it by really understanding the present.

#2
Think big and global. Few domestic markets are large enough for big strategic ambitions.

#3
The changes internally must be drastic. Success sometimes requires total organizational change. Or expressed by Michael J. Kamis words: “One needs transformation, not reformation.”

#4
Build your business on knowledge and information, not on things. Technology, technology, processes and innovations are copied everything easier and faster. The value of your fixed assets is short, depends on the value of your human and intellectual capital.

#5
Create an information-based organization. Few companies have taken the plunge into the connected, digital world. Build your strategy on a substructure of information and knowledge exchange - between all employees, suppliers and customers.

#6
Focus on core knowledge. Ask yourself the question: What are we really, really good at? Do answer, be sure to not only be good at it, but will do anything to be perceived as the best.

#7
Reduce levels. Top managers, middle managers, self-managers and professional managers. If you fin more levels in your organization, get
rid of them.

#8
Give your employees the right mandate. Give the authority and mandate to those individuals and teams that have the resources and knowledge to make decisions and take responsibility.

#9
Provide ongoing development programs. The more trained your staff is - and not only in what the job requires, but in general - the better your business will be conducted.

#10
Prioritize talent. To attract, motivate and retain the most talented people is an absolute necessity for companies that want to have or maintain a leading position. But remember that talent is never better than the environment they are in.

#11
Applying benchmarking. On every important area, your business is as good or better than their colleagues in the same industry? And how do you stand compared to companies in other industries and other markets? You do not know the answer, chances are that you will miss great opportunities for improvement.

#12
Redesigning processes. See frequently and carefully how your product comes to the customer. Eliminate unnecessary steps or parts of the process, or create an entirely new process from scratch if it is the best solution.

#13
Reconsider quality. This applies equally to both goods and services. How well your business is performing than today, most things can always improve.

#14
Build partnerships. But not only externally. Also, to provide opportunities for people internally to create groups and alliances within the industry.


#15
Compress time. The sooner, the cheaper - if everything else is equal. Quick decisions are usually better for the company than protracted procrastination. Shorter cycles always means money in the bank.

#16
Act on-and-in. Take off the internal glasses. Consider your Organistion and business basis instead. How do your partners, suppliers and customers of your company or brand? What conclusions would an alien make and recommend?